Privacy Policy

Last Updated: 06/02/2025

1. Who We Are

JF Consultancy (“we,” “us,” or “our”) is a consultancy firm based in Johannesburg, South Africa, operating through our website www.thejfconsultancy.com. We are committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information. For questions about this policy, contact us at jarryd@thejfconsultancy.com.

2. Information We Collect

2.1 Personal Data

We collect the following personal information directly from you:

  • Contact Details: Names, email addresses, phone numbers, and physical addresses (e.g., when you submit inquiries or sign up for newsletters).

  • Professional Information: Job titles, company names, or other details relevant to consultancy services.

2.2 Technical Data

Automatically collected data includes:

  • Device Information: IP addresses, browser type, operating system, and device identifiers.

  • Usage Data: Pages visited, time spent on the site, and interactions with content (collected via cookies and analytics tools).

3. How We Collect Your Information

3.1 Direct Interactions

You provide data when you:

  • Complete forms on our website.

  • Subscribe to newsletters or marketing communications.

  • Contact us via email or other channels.

3.2 Automated Technologies

  • Cookies: Small text files stored on your device to track website activity. We use analytics cookies (e.g., Google Analytics) to understand user behavior and improve site performance.

  • Third-Party Tools: Services like Meta Ads, LinkedIn Ads, and Google Ads may place cookies to deliver targeted advertising.

4. Purposes for Processing Your Data

We use your information to:

  1. Deliver Services: Respond to inquiries and provide consultancy support.

  2. Marketing: Send newsletters, promotional emails, and updates about our services. You may opt out at any time via the “unsubscribe” link in emails.

  3. Website Optimization: Analyze traffic patterns to enhance user experience and functionality.

  4. Advertising: Display personalized ads through platforms like Meta Ads and Google Ads based on your interactions with our site.

Legal Basis: Processing is based on your consent (e.g., for marketing) or our legitimate business interests (e.g., improving services).

5. Sharing Your Information

We only share data with trusted third parties for specific purposes:

  • Advertising Partners: Meta, LinkedIn, and Google Ads receive anonymized or pseudonymized data to serve relevant ads.

  • Analytics Providers: Tools like Google Analytics help us analyze website traffic.

We do not sell, rent, or trade your personal data. Third parties are contractually obligated to protect your information and comply with applicable privacy laws.

6. Cookies and Tracking Technologies

6.1 Types of Cookies

  • Essential Cookies: Necessary for website functionality (e.g., load balancing).

  • Analytics Cookies: Track user behavior (e.g., Google Analytics).

  • Advertising Cookies: Used by Meta, LinkedIn, and Google to deliver ads.

6.2 Managing Cookies

You can adjust cookie settings via your browser. Note that disabling cookies may affect site functionality. For third-party opt-outs:

7. Data Security

We implement industry-standard measures to protect your data, including:

  • Secure Servers: Hosting on encrypted, password-protected platforms.

  • Access Controls: Limiting data access to authorized personnel.

  • Regular Audits: Monitoring systems for vulnerabilities.

While we strive to protect your data, no online transmission is 100% secure. We will notify you and relevant authorities of any breaches as required by law.

8. Your Rights Under POPIA

As a South African user, you have the right to:

  1. Access: Request a copy of the personal data we hold about you.

  2. Correction: Update inaccurate or incomplete information.

  3. Deletion: Ask us to erase your data (unless we must retain it for legal reasons).

  4. Objection: Opt out of marketing or data processing.

To exercise these rights, email jarryd@thejfconsultancy.com. We will respond within 21 business days as required by POPIA.

9. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Example: Marketing data is kept until you unsubscribe or request deletion.

10. International Data Transfers

Your data is processed and stored within South Africa. We do not transfer information internationally unless required by law, in which case we will ensure adequate safeguards.

11. Policy Updates

We may update this policy periodically. Changes will be communicated via email and posted on this page with a revised “Last Updated” date. Your continued use of the site constitutes acceptance of the updated terms.

12. Children’s Privacy

Our services are not directed to individuals under 18. If we learn that a minor has provided data without parental consent, we will delete it promptly.

13. Complaints and Contact

For concerns about our privacy practices: